Está a decorrer em http://polls.linkedin.com/p/63069/eptfj um pequeno inquérito online dedicado ao tema “Quais as principais características que deve ter um profissional de Relações Públicas?”
Aqui ficam para reflexão alguns dos comentários já colocados:
“Prolific, creative, resourceful and results-oriented corporate communications and public relations professional PR professionals must possess the ability to convey their company/client story with honesty and accuracy, and in a compelling manner that is relevant to and resonates with the target audience”.
“A lap top and a phone. No in all seriousness to the question, I think the most developed skill needs to be strategic thinking”.
“You need to be a strong writer and be able to communicate both verbally and in writing. You should have a “nose for news” and keep up with current affairs. You should have excellent interpersonal skills and be able to establish credibility as a trusted news source for the media. You should be resourceful and creative. Finally, you should be a strategic thinker”.