Guess What is an independent Portuguese communication & PR agency dedicated to creative brand activation. We present holistic and innovative solutions in different areas such as Public Relations, Media Relation, Reputation Management, Events, Digital Engagement and Buzz Marketing. Our activity is strategically oriented and we always look for the perfect path for each challenge.
He have highly skilled teams with people from different formations like Marketing, Advertising, Journalism, Public Relations, Economy and Digital. An eclectic group of talents that contribute for the greater good with new and interconnected communication approaches.
At Guess What we always look for different and original ways to beat de communication challenges. Everyday we challenge ourselves and try to influence the ones that surround us to do the same. We work with dedication, honesty and transparency and focused on the ultimate objective: you message must be heard and comprehended.
With a Degree in Communications Sciences at Lisbon’s Autónoma University and a post-graduation in Companies Management at ISCTE/INDEG, founded in 2004 MediaHealth Portugal and Guess What in 2008. Worked at RTP, Jornal de Leiria, and in the PR Agencies Hill & Knowlton and Weber Shandwick. Was Communication Manager of brands such as Novartis, Roche, Sun Microsystems, Bayer, Bial, Pfizer, Biogen, Procter & Gamble amongst others. A professional specialized in Media Relations, PR Strategies and Crisis Management. Currently is also Nom Medical member of the Portuguese Heart Foundation General Council and Communication Consultant of several NGO’s.
As a Degree in Institutional Communication at Escola Superior de Comunicação Social and a Master Degree in Executive Marketing Management at ISCTE/INDEG. He is also a teacher at ISLA in the Image, Protocol and Events Management Post-Graduation an Author of the book “Public Relations without Croquette”. Was a Communication Consultant at MediaHealth Portugal, Weber Shandwick an Inforfi. During that time developed communication plans for brands and companies such as Danone, EDP, Lactogal, Pfizer, Generis; Sanofi Pasteur, Ferring, Abbott, Sonae Sierra amongst others. Specialized in Integrated Communication and stakeholders relationships.
As Degree in Institutional Communication at Escola Superior de Comunicação Social. Previously work at MaisTurismo magazine and Workmedia Group and in the PR agencies Best News, MediaHealth Portugal and Inforpress Group. Worked brands and companies such as Sanofi Aventis, Oriflame, Roche, Wyeth, Unilever, Crédito y Caucion. Specialized in Media Relations e Corporate Communication.
As a Degree in Institutional Communication at Escola Superior de Comunicação Social and a Post-Graduation in Digital Marketing at IPAM. Previously worked at Porter Novelli and MediaHealth Portugal. Was responsible for the communication of brands such as HP, Nokia, Oracle, Pfizer, Novartis and Crioestaminal. Also worked at the Communication Department of Roche Pharmaceutical. Specialized in Media Relations and Digital PR.
We want to be tomorrow a better company then today. That reflects on our service and clients approach. Excelling in the results is the fundamental value of our work.
We chase a sustainable development for our business having in mind our core values: transparency and originality. We always want the best for our clients and work hard to get it.
We are explorers of infinite possibilities and our Strategic Plans reflect this way of working. We have a team of curious minds that always try to anticipate new tendencies and innovate in order to add value to your business and present great communication work with high return of investment.
We defend honest and truthful partnerships and believe that success should be based in ethic, professionalism and dedication.
Creativity without objective orientation doesn’t work. In Guess What we develop clear and oriented strategies. The target audiences must understand the messages in order to replicated them for a broader audience.
We are a communication agency totalled focused on results. We are obsessed and strongly fight for all that we believe. It’s our imperative orientation to fulfil all the projects objectives.
Getting someone's attention is the beginning of every relationship. Sometimes a whisper is more impactful than a shout. Volume won't matter if your story isn't compelling and relevant.
You've got their attention. This is where decisions are made, so what you say - and how you say it - needs to resonate and penetrate the customer's consciousness. If successful, they'll take positive action.
You've hit jackpot. Customers are now engaging directly with your brand, gaining knowledge and experience. We've done everything possible to drive a positive outcome, but now they are behind the wheel.
Customers now get to evaluate their relationship with your brand. Did it deliver on the promise? Did it disappoint? We need to get answers that will provide insight into our customer's assessment of the brand.
Now comes the defining moment. Customers share their experience, carrying the brand forward to people we could never reach. It is important to forge a partnership with our most loyal customers who are our best advocates make that evangelists.
Guess What communication team as some of the most brilliant professionals that I had met in this area. Creative people, with a dynamic look to the world and entrepreneur spirit. This would make them great PR professionals but they have one other characteristic that takes them to another level: seriousness. They never lie to journalists. They don’t tell everything that they know but they don’t cheat. And that makes them exceptional professionals.
Working with Guess What it’s like having a partner that can understand us and show us the way. Like other activities, what really counts and makes the difference are the people. In my case, whenever I needed, they where always there for me with all the availability and reliability possible. Now, more than ever, we need companies that walk with us in order to help us achieve our objectives that they also adopt. And that it is what we are talking here.
Working with Guess What is knowing that we can count with a team of professionals highly skilled, creative and dedicated with passion for what they do.
The partnership between Biogen Idec and Guess What allowed to elevate the companies’ communication and media relations at a status very uncommon within the pharmaceutical industry specially considering that we are a biotech company focused on one therapeutically area: multiple sclerosis. The proactivity on choosing the best activities, the quality of contents provided and the selection of the right media are the strong characteristics of Guess What and are the reasons for the success of this partnership.
Guess What is represented in almost every continents – Europe, America, Oceania, Africa and Asia (we are looking at Antarctica) – through local partners and global networks of communication companies. Brazil, Argentina, Angola, Spain, India, United Kingdom, Germany, Poland, Japan and Australia are some of the countries represented in the international network.
Guess What is the only Portuguese Communication and Public Relations agency that is member of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, and InfiniteLatitudeTM , a global alliance of more than two dozen senior-level, award-winning communications professionals where alliance members have more than 15 -- many with more than 30 -- years of proven communications expertise in their respective countries and cultures, spanning all of the world’s time zones.
We develop viral videos attached on variable remuneration and based on the obtained results and goal achieved such as number of YouTube visualisations, Facebook shares, etc. This is an exclusive and original partnership service between Guess What and Glam, a VIP agency that helps out with the public figures endorsement.
Guess What is exclusive Portuguese representative of the BrandMyMail technology, an innovative digital structure that transforms business emails in marketing platforms.
From storytelling to story sharing. One service developed by a team of Digital and Public Relations professionals’ highly personalized always taking in consideration the needs of the companies.
The Health Communication Team and the market research Portuguese company, Spirituc Investigação Aplicada, developed in 2010 the a biannual Barometer BOP Health – Portuguese and Health. The objective of this study is to evaluate the perceptions of the Portuguese when it comes to health issues and concerns. The study always has new questions related with the current important issues.
Rua Actriz Adelina Fernandes, 7b, 2795-005 Linda-a-Velha
Rua de Chuindi, nº80