A different PR agency for exceptional results

Guess What is an independent Portuguese communication & PR agency dedicated to creative brand activation. We present holistic and innovative solutions in different areas such as Public Relations, Media Relations, Reputation Management, Events, Digital Engagement and Buzz Marketing. Our activity is strategically oriented and we always look for the most appropriate path for each challenge.



We have highly skilled teams composed of professionals from areas such as Marketing, Advertising, Journalism, Public Relations, Economy and Digital. An eclectic group of talents that contribute for the greater good with new and interconnected communication approaches.


" 'It's kind of fun to do the impossible.' " - Walt Disney

At Guess What we always look for different and original ways to overcome communication challenges. Everyday we challenge ourselves and try to influence others around us to do the same. We work with dedication, honesty and transparency whilst focusing on what is important: your message must be heard and understood.

Communication Managers
Jorge Azevedo
Founder and Managing Partner

With a Degree in Communications Sciences at Lisbon’s Autónoma University and a post-graduation in Companies Management at ISCTE/INDEG, founded in  2004 MediaHealth Portugal and Guess What in 2008. Worked at RTP, Jornal de Leiria, and in the PR Agencies Hill & Knowlton and Weber Shandwick. Was Communication Manager of brands such as Novartis, Roche, Sun Microsystems, Bayer, Bial, Pfizer, Biogen, Procter & Gamble amongst others. A professional specialized in Media Relations, PR Strategies and Crisis Management. Currently is also Nom Medical member of the Portuguese Heart Foundation General Council and Communication Consultant of several NGO’s.

Renato Póvoas
Founder and Managing Partner

Has a Degree in Institutional Communication from Escola Superior de Comunicação Social and a Master's Degree in Executive Marketing Management at ISCTE/INDEG. He is also a teacher at ISLA in the Image, Protocol and Events Management Post-Graduation an Author of the book “Public Relations without Croquette”. Was a Communication Consultant at MediaHealth Portugal, Weber Shandwick and Inforfi. During that time developed communication plans for brands and companies such as Danone, EDP, Lactogal, Pfizer, Generis; Sanofi Pasteur, Ferring, Abbott, Sonae Sierra amongst others.  Specialized in Integrated Communication and stakeholders relationships.

Sofia Aguiar
Communication Manager

Has a  Degree in Corporate Communication from Escola Superior de Comunicação Social. Previously worked at MaisTurismo and Workmedia Group, beginning her journey in the communication agencies sector in 2004, at the Group Iforpress. Then moved to MediaHealth and later to Best News. Worked brands such as Sanofi Pasteur MSD, Sanofi, Oriflame, Roche, Roche Diagnostics, Portuguese Association of Urology, Tena, Wyeth, Unilever, Crédito y Caución and Securitas. Yet joined to CH Group, has communication consultant. Specialized in Media Relations and Corporate Communication.


Gonçalo Carvalho
Public Affairs Consultant

Has a degree in International Relations and a post-graduate diploma in European Studies. He joined Guess What PR in 2014 as Public Affairs consultant. Previously, worked at Weber Shandwick | D&E, was member of the Governmental Affairs team at GlaxoSmithKline and did an internship at the European Parliament. During his career, managed and participated in projects of ANEBE - “Designated 100% Cool Driver“ campaign; Danone Portugal; Google, MasterCard Europe; Order of Nurses and Yves Rocher. Is responsible for political / economic monitoring and strategic consultancy advising in government and stakeholders relations.


We want to be a better company tomorrow compared to today which is reflected in our services and the way we approach our clients. Achieving excellent results is the fundamental value of our work.



We chase a sustainable development for our business having in mind our core values: transparency and originality. We always want the best for our clients and work hard to get it.


We are explorers of infinite possibilities and our Strategic Plans reflect this way of working. We have a team of curious minds that always try to anticipate new tendencies and innovate in order to add value to your business and present great communication work with a high ROI (Return on Investment)


We defend honest and truthful partnerships and believe that success should be based on ethics, professionalism and dedication.


Creativity without objective orientation doesn’t work. At Guess What we develop clear and oriented strategies so that target audiences understand the message and can then replicate them to a broader audience. 


We are a communication agency totally focused on results. We are determined, obsessed and strongly fight for what we believe in. It’s imperative for us to fulfil all the projects' objectives.

We communicate differently
“Are you talking to me?”

Getting someone's attention is the beginning of every relationship. Sometimes a whisper is more impactful than a shout. Volume won't matter if your story isn't compelling and relevant.

We communicate with relevance
“I’m listening”

You've got their attention. This is where decisions are made, so what you say - and how you say it - needs to resonate and penetrate the customer's conscience. If successful, they'll take positive action.

We promote contact and institutional relations
“Hello this is interesting to me”

You've hit the jackpot. Customers are now engaging directly with your brand, gaining knowledge and experience. We've done everything possible to drive a positive outcome, but now they are behind the wheel.

We develop evaluation processes
“What happened?”

Customers now get to evaluate their relationship with your brand. Did it deliver on the promise? Did it disappoint? We need to get answers that will provide insight into our customer's assessment of the brand.

We create ambassadors
“It is worth it.”

Now comes the defining moment. Customers share their experience, carrying the brand forward to people we could never reach. It is important to forge a partnership with our most loyal customers who are our best advocates that we denote as “evangelists”.


The Guess What communication team is composed of some of the most brilliant professionals that I've met. They are creative, dynamic and entrepreneurial. With only these qualities, they would already be great PR’s but there’s another characteristic that takes them to a whole other level: seriousness. They never lie to journalists. They may not tell you everything they know but they never deceive. And that is what makes them excellent professionals.

por: Fernando Esteves, Politics Editor and Jounalist at Sabado newsmagazine

Working with Guess What is like having a partner that can understand us and show us paths. Like in all activities, what really counts and makes the difference are the people. In my case, whenever I needed, they were always there for me with all the availability and professionalism at my disposal. Now, more than ever, we need companies that walk with us in order to help us achieve our objectives that they also adopt. And that is exactly what happens at Guess What.

por: Eduardo Valentim, Marketing Manager at Boston Scientific Portugal

Working with Guess What is knowing that we can count with a team of highly skilled, creative and dedicated professionals with a passion for what they do.

por: João Pereira, Communication Adviser Roche Farmacêutica

The partnership between Biogen Idec and Guess What allowed to elevate news mediation to a very uncommon level within the pharmaceutical industry specially considering that we are a biotech company focused on one therapeutic area: multiple sclerosis. The proactivity on choosing the best activities, the quality of contents provided and the selection of the right media are the strong characteristics of Guess What and the reasons for the success of this partnership.

por: Sérgio Teixeira, General Manager of Biogen Idec.
International Network

Guess What is represented in almost every continent – Europe, America, Oceania, Africa and Asia (we are looking at Antarctica too) – through local partners and global networks of communication companies. Brazil, Argentina, Angola, Spain, India, United Kingdom, Germany, Poland, Japan and Australia are some of the countries represented in the international network.


Guess What is the only Portuguese Communications and Public Relations agency that is a member of GLOBALHealthPR, the largest independent public relations group dedicated exclusively to health and medical communications worldwide, We are also a member of InfiniteLatitudeTM, a global alliance of more than two dozen senior-level, award-winning communications professionals where alliance members have more than 15 -- many with more than 30 -- years of proven communications expertise in their respective countries and cultures, spanning all of the world’s time zones.

Guess What is also a part of the 3AWorldwide international network. This network can cover international markets and complete the offer of opportunities.



Public Relations
Media Relations
Reputation Management and Institutional Communication
External and Internal PR Plans
Crisis Management
Media & Speakers Training
Corporate Social Responsibility Campaigns
Brand Journalism
Guerrilla Marketing
Public Affairs
Strategic Planning
Legislative monitoring
Issues management and tracking
Stakeholders Mapping and Engagement
Coalition Building
Storytelling dynamics, content development and social media channels management
Facebook & Google Ads Campaigns
Digital Crisis Management
Detections, monitoring and engagement of social media decision makers
Social Media Training
Mobile Apps
Viral Marketing
Custom Publishing
Brand creativity development
Brochures, E-zines, newsletters, thematic journals, financial reports
Press Conferences and small/medium Press Events
Congresses, Symposiums, and internal events
Flash Mobs and municipal activation
Team Building
Road Shows
Sponsorship activation
Actions supported by VIP
Case Studies
Special Projects
Improve your business
Public Affairs
Improve your business

Improve is a Guess What Group's company and full of ideas and innovation. Addresses issues that transform business , products or services and make them grow. The solution doesn't rely in a single model, but rather a range of creative and innovative hypotheses. As you know is crucial to shorten the maximum time between the creation of the idea and the marketing of the product or service.  Improve has all the necessary components for the successful implementation of the project, which includes investors and private funding sources. They make it happen here.

Public Affairs

The Public Affairs Report is a weekly tool developed by Guess What, with a highlight of the activities in the health sector in Portugal and in the European Union. This report allows to check the essential information related to health policy issues (news, legislation and regulation, events) and intend to be an instrument as part of the decision making process in the companies.

You can ask more information or send the respective CV using the form below. Guess What Communication. All rights reserved.


Telephone: 00351 21 844 63 91
Fax: 00351 21 844 63 93
Avenida da República, 52 7º Andar - 1050-196 Lisboa

Maputo (Moçambique)

Telephone: +258 847 995 379

Avenida Paulo Samuel Kankhomba, nº 1063